Levi Strauss: A History of American Style

in Culture, Entertainment, Events

Event Details

February 13 - August 9, 2020

Levi Strauss: A History of American Style

The Contemporary Jewish Museum

In 1873, at the end of the Gold Rush, Levi Strauss & Co., named for a Bavarian Jewish dry goods merchant in San Francisco, obtained a U.S. patent with tailor Jacob Davis on the process of putting metal rivets in men’s denim work pants to increase their durability. It was the birth of the blue jean. The Contemporary Jewish Museum is pleased to present Levi Strauss: A History of American Style, an original exhibition showcasing the life of Levi Strauss, the invention of the blue jean, and their iconic place in the history of American style.